10 Call to Action Locations to Boost Lead Generation
Online presences are given a purpose through Calls-to-Action (CTAs) which generate a response you want users to complete. Common examples include the completion of a ‘request a quote’ form, the purchase of a product or even an offline CTA such as contacting by phone through a clear online prompt. The greater the frequency of your CTAs across your digital estate, the more likely you are to capture leads from target users.
The positioning of your CTAs are critical and below lists 10 great places to get the ball rolling:
1. On every page of your website
No webpage should go live without a clear CTA. Remember to coordinate your CTAs with the content of the page. In addition to this, you may want to align it with the sales path the visitor is likely on if they are looking at that particular page. You could assume if the visitor is on the products page, they are more likely to be further along the sales cycle and therefore a free product trial offer may be the most appealing to them. Be careful with landing pages however. If your landing page already has an offer, do not include CTAs for other offers. It will only confuse and distract customers.
2. Tweets and Twitter background
Twitter backgrounds may not be clickable but that does not mean you cannot customise it by adding a short URL in your background design. Twitter bio and links can also be used to include a call-to-action. Without fail, you should leverage tweets as individual CTAs for your offers.
3. Facebook page
Make your Facebook page work harder by utilising the clear CTA opportunities. Examples include a custom business page tab, Facebook Ads and sponsored stories, and through-wall posts on your page.
4. LinkedIn company page and LinkedIn answers
Where appropriate, you should insert text CTAs for downloadable content such as webinars and white papers when answering questions relating to your industry via LinkedIn answers. You could also use your LinkedIn Company Page to add offers to the products tab in the form of CTAs.
5. In your videos
Don’t forget to include CTAs in any videos you produce. When uploading video to a sharing site such as YouTube it is useful to provide a CTA in your video’s description. It is important that your CTA is kept simple with a shortened, memorable URL so that if it is taken out of the context of your video sharing site, the CTA remains complete.
6. On your blog
Whether you are using image/button or text CTA within a blog article, CTAs should be included in the sidebar of your blog and not only this, in every blog article you publish. Blogs are a great way of generating content, user interest and activity - so if you don’t have a blog, I’d suggest getting one now!
7. Email marketing and lead nurturing messages
Indulge your subscribers with more information and content by including clear call-to-action in your email marketing messages and lead nurturing emails.
8. In online display ads
Instead of promoting your business in online display ads, why not promote your content? Focus on call-to-action for your content and reap the benefits.
9. On free tools
If you have put in place free online tools as part of your marketing strategy then why not get some CTAs on there as well – you have nothing to lose!
10. In your email signature
Again this is a great location to push a CTA at a target audience, known to you. Make sure it is enticing, draws visitors in and is consistent across all your fellow employees.
As I said earlier, this article is intended to get the ball rolling. Why don’t you get in touch with your favourite CTA spots?
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