Google tells online retailers that for every 100 visitors to your site, encouraging 1 to convert to a customer is an average result. It is obviously important therefore to do your homework and take care of a range of factors to ensure you get this ‘conversion ratio’ up.
Posted by Stephen Hunter in Online Shopping / eCommerce, Search Marketing
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Your products are in place, your prices are competitive, and you are attracting plenty of visitors through good ‘paid’ and ‘natural’ search engine listings but your online sales fall short of expectations and targets. Why?
Posted by Stephen Hunter in Web Design, Online Shopping / eCommerce