> Are You Building Trust and Visibility with Search Engines to Attract More Customers?
Are You Building Trust and Visibility with Search Engines to Attract More Customers?
Google tells online retailers that for every 100 visitors to your site, encouraging 1 to convert to a customer is an average result. It is obviously important therefore to do your homework and take care of a range of factors to ensure you get this ‘conversion ratio’ up.
The first port of call should be the identification and improvement of issues which affect your web pages in the eyes of search engines, blocking potential custom and impacting your bottom line.
This is where an audit of your website, centred on the quality of your website build and search engine performance will flag up where to focus your attention and what simply isn't worth your time.
Our search engine optimisation or SEO audit looks at a range of technical issues which may be compromising your visibility: from your website code, file size and domain name structure to your website navigation, content, keywords and links.
Our easy to follow report is broken down into focus areas and clearly illustrates and prioritises potential barriers between key web pages and search engines (and volumes of potential custom).
Part of this SEO audit also measures the trust you are building in the eyes of search engines. This trust is established through 2 key areas:
- The type and volume of links to your site – the greater number of ‘inbound’ links relevant to what you sell the better
- The quality and relevance of your content, in relation to customers who are searching for products similar to yours
The more of this evidence you can provide Google that you sell ‘Designer rugs’ for example and in fact that you are an ‘online authority’, the more willing Google will be to recommend you to potential customers. After all, Google’s no. 1 priority is to keep its customers happy with search results of quality and relevance.
In essence, this invaluable report establishes why your competitors are performing better than you in the search engines and can highlight the often simple things you can do as an online business owner to improve traffic, retention, response and conversion from your website.
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