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Research published last month by Mintel highlights that 74% of consumers buy clothes online, an increase of 9% on last year. Online shopping’s ease of use, its convenience factor and people wanting to bargain hunt and compare prices had contributed to the growing popularity of purchasing fashion via the web.
Posted by Chanelle Miliani in Mobile, Social Media, Online Shopping / eCommerce
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All seven of JK Rowling's Harry Potter books can now be bought in eBook format exclusively from the ‘Pottermore Shop’.
Posted by Chanelle Miliani in Mobile, Online Shopping / eCommerce
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Twitter has said it will prevent brands from using the social network for Olympic ambush marketing attempts by hindering non-sponsors from buying promoted Twitter ads that use games-related tags such as #London2012.
Posted by Chanelle Miliani in Social Media
According to the report 'Future of Customer Service: The Rise of the Social Customer' by First Direct and ItsOpen, 2011 was the tipping point where social media entered the mainstream. The report highlights that customer service has a bright future.
Research by Adobe Digital Marketing Insights reveals that transactions made by tablet users in 2011 spent 50% more money than smartphone purchasers and 20% more than traditional desktop and laptop shoppers.