User generated content as the name suggests is content that is generated by people who visit your site. This could be content such as product reviews, blog post comments and forum entries.
Posted by Chanelle Miliani in Search Engine Optimisation / SEO, Social Media
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Interpak came to us to develop two sites – Stockpak and Interpak – to help build the brand and its products with a view to generating new business and retain existing business.
Posted by Chanelle Miliani in Web Development, Social Media, Search Engine Optimisation / SEO, Web Design, Scottish Business
Facebook has announced a new ‘Facebook Graph Search’ – a local search function that uses combination of information created or shared by business pages and the person undertaking the search through their friend’s check-ins and likes.
Posted by Chanelle Miliani in Search Engine Optimisation / SEO, Search Marketing, Social Media
Scottish Food Overseas, a Scottish hampers business, has experienced a 2.92% ecommerce conversion rate increase compared to this period last year thanks to ongoing SEO activity managed by Radiator.
Posted by Chanelle Miliani in Search Engine Optimisation / SEO, Scottish Business, Online Shopping / eCommerce
Long summer evenings, freshly mowed lawns, a crisp set of whites, strawberries and cream, and unwavering support to Andy in his pursuit of his 1st major. What better time to put a content marketing plan in place to serve up the freshest content and whip up your online exposure, leads and sales?
Posted by Stephen Hunter in Search Engine Optimisation / SEO, Search Marketing
The Penguin Update – Google’s spam fighting algorithm launched on April 24th. Google periodically changes its algorithms and this can have an impact on search results.
Posted by Scott Lawrie in Search Engine Optimisation / SEO, Search Marketing
So you’re thinking about making your own website – it’s really cheap and easy to do, right? Read on to find out 5 reasons why you should think again before you do-it-yourself...
Posted by Chanelle Miliani in Search Engine Optimisation / SEO, Search Marketing, Web Design, Web Development
A report by digital marketing company IgnitionOne suggests an increase in search spend in Q4 of last year led to more impressions, clicks and transactions.
Posted by Chanelle Miliani in Search Marketing, Pay Per Click / PPC, Search Engine Optimisation / SEO
Our proven and comprehensive online marketing initiative has delivered a five-fold boost to Bellshill-based SST Sensing’s client base.
Posted by Fraser Hogg in Web Design, Search Marketing, Pay Per Click / PPC, Search Engine Optimisation / SEO, Scottish Business
Google tells online retailers that for every 100 visitors to your site, encouraging 1 to convert to a customer is an average result. It is obviously important therefore to do your homework and take care of a range of factors to ensure you get this ‘conversion ratio’ up.
Posted by Stephen Hunter in Search Engine Optimisation / SEO, Search Marketing, Online Shopping / eCommerce
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