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Increased Search Spend for Europe

Search Marketing

A report by digital marketing company IgnitionOne suggests an increase in search spend in Q4 of last year led to more impressions, clicks and transactions.

Posted by Chanelle Miliani in Search Marketing

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10 Call to Action Locations to Boost Lead Generation

Online presences are given a purpose through Calls-to-Action (CTAs) which generate a response you want users to complete. The positioning of your CTAs are critical and this article lists 10 great places to get the ball rolling!

Posted by Chanelle Miliani in Search Marketing

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Google Plus Not Quite Open For Business

It’s likely you have already heard of Google Plus but should your business be more than interested? Get a free invite to G+ within. UPDATE 7/11/11 Google Plus is now open to businesses!
 

Posted by Scott Lawrie in Social Media, Search Marketing

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Social Media 101 - The Importance Of: “Thank You”

According to marketing consultant and author Gary Vaynerchuk manners are once again fashionable. Due to the mass up take of social media, customer relationships matter enormously.

 

Posted by Scott Lawrie in Search Marketing, Social Media

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Top Ten Tips on How to Approach Social Media Marketing

Social Media

People often tell me that "social media doesn’t work” for my business. And that might be true as social media does not work for everyone but before you give up on it completely make sure that it is not your approach that is preventing you from maximising your potential through social media.

Posted by Stephen Berry in Social Media, Search Marketing

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Radiator Online Marketing Approach Delivers 5-Fold Boost to SST Sensing's International Client Base

Our proven and comprehensive online marketing initiative has delivered a five-fold boost to Bellshill-based SST Sensing’s client base.

Posted by Stephen Berry in Web Design, Search Marketing

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Are You Building Trust and Visibility with Search Engines to Attract More Customers?

Google tells online retailers that for every 100 visitors to your site, encouraging 1 to convert to a customer is an average result. It is obviously important therefore to do your homework and take care of a range of factors to ensure you get this ‘conversion ratio’ up.

Posted by Stephen Hunter in Online Shopping / eCommerce, Search Marketing

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Choosing The Right Domain Name

A great deal of consideration should be given to selecting the domain name for your new website as this can be critical to its success.  Quite often it comes down to a choice between a brand related domain or keyword rich domain – which should you go for?

Posted by Stephen Berry in Search Marketing, Online Shopping / eCommerce

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eMarketing Overview

eMarketing – also referred to as online, Internet or digital marketing – is generally regarded as the marketing of your brand, products or services online(over the Internet).

Posted by Stephen Hunter in Search Marketing

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Do Mums Know Best? Understand Your Customers if You Want to Grow Your eCommerce Business

It's time to understand your customers if you want to grow your eCommerce business. As technology progresses at a pace that even the most experienced and forward-thinking eCommerce operators would have predicted five years ago, it is no longer sufficient to take the approach that a website is something you need to have, something that will pull in more sales and a tool that will help you extend your customer reach. A website must do all these things.

Posted by Fraser Hogg in Search Marketing, Web Design

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