> Radiator Online Marketing Approach Delivers 5-Fold Boost to SST Sensing's International Client Base
Radiator's Online Marketing Approach Delivers 5-Fold Boost to SST Sensing's International Client Base
Our proven and comprehensive online marketing initiative has delivered a five-fold boost to Bellshill-based SST Sensing’s client base.
Stephen Hunter, co-owner and sales and marketing director at Radiator, said, “Having developed www.sstsensing.com, we have proceeded to deliver an ongoing international online marketing campaign for SST Sensing – and have been delighted with the success this has achieved to date.
SST Sensing designs and manufactures a range of liquid level, gas, temperature and pressure and speed and sensor solutions and, over an 18 month period, has seen its customer base of Original Equipment Manufacturers – including such blue-chip clients as Rolls Royce and NASA – rise from 50 to 250 following the implementation of Radiator’s online strategy.
SST Sensing’s website is currently undergoing a revised design which will take it to an even higher level in terms of customer engagement and introduce its range of sensor solutions to a worldwide customer base.”
Keith Wight, managing director at SST Sensing, said that his original brief to Radiator was to enhance the SST website by making it less complex and more accessible and user-friendly.
“Radiator’s ‘one click’ philosophy has proved very effective by making all areas of the site accessible from the home page,” he said. “Radiator’s Search Engine Optimisation service has also proved very successful – we are now ranked number one on various search engines – and its Google Ad Word and Pay Per Click programmes have proven very effective too.
“A particular benefit of Radiator’s service has been its ability and willingness to train our own marketing team about how to update our website in-house. Another benefit is the ability Radiator has given us to target particular campaigns to a certain territory – whether South America or India – and switch theses campaigns on and off as required to enable them to be measured.
“Assessment and evaluation of these very targeted exercises has proved very effective – and with a five-fold increase in our customer base within 18 months, we’re delighted with the service Radiator has given us.”
There are currently no comments on this post - be the first to comment using the form below.