Simple Steps To Make Social Media Work For You
After committing the time and money to establish a social media profile, a majority of online businesses and retailers fail to promote this effort on their website, thereby drastically reducing online visibility and potential custom.
Increase visitor engagement opportunities through links to your social media
Provided the linked* content is both relevant and value-add, you may well be increasing the likelihood of engagement. Remember, not all visitors will be looking to commit to a purchase and a measurable approach will help to build rapport until your customer has reached buying mode.
*Remember to use targeted keyword links with click through tracking in place!
Enrich the brand and user experience for your visitors through your video content
Taking a strategic yet cost-effective approach to your video sharing
will keep you visible, in mind and ahead of the competition. Embed your videos on-site and within your social media sites with cross linking and be sure to use targeted keywords for linking and video-tagging purposes.
Build your reputation and keep visitors coming back for more
The key to a succesful blog is promotion to a relevant audience, whilst gaining leverage through social networks. In order to do this your blog must be social media friendly, connected to and referenced on Twitter, Facebook, Photo Stream and RSS feeds. Tap into other bloggers networks with similar interests, by providing a steady stream of good quality advice and information.
Ensure visitors can share and bookmark your content by inserting a simple and free piece of script such as www.addthis.com.
What you can't measure, you can't improve
A fundamental rule of all online activity is the ability to measure it. By analysising and comparing channels, you are able to identify strong and weak activity, refine your efforts and respond to the needs of your market at the same time.
Celebrate your brand ambassadors!
Remember to publicise positive comments about, you, your brand and your products. Again, many companies invest the time to create an inclusive culture and platform for brand integration - only to underutlise their invaluable brand champions.
Social Media: fully integrated into your overall marketing
Social media tactics should not be considered an afterthought of your marketing but should be fully integrated. Review all your customer touchpoints: websites, contact forms, email footers, signatures, blogs, support channels, point of sale (on and offline) - promotional materials (on and offline) - and ensure that your social media channels are publicised, engaging and consistent.
So to sum up, after the development of your social media stage and planning of resource - remember to periodically take stock and establish ever more efficient and effective ways of marketing your brand.
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