Social Media Presentation
Radiator were recently invited to give a presentation to Scottish Tour Guides Association on ‘Understanding Social Media’. With a new site recently launched, the association wanted to know how Social Media could be used to enhance the visibility & reputation of both the STGA as an organisation and the tour guides themselves.
Stephen, Stephen and Cherisse travelled to Perth one sunny Saturday to attend the STGA AGM. The presentation covered a number of areas, including;
What is Social Media?
Social Media Strategies
Getting Started
Helpful Tips for ongoing success
We used current examples of other tourism companies, and showed how they were exploiting the mediums available to reach a varied target audience. We also included some platform demos to show the ease and speed with which you can get started with Social Media. One of our most important point, and one we’re always repeating – is the importance of a Social Media Strategy. No matter how simple or complex, it is crucial that before plunging in head first, you plan your approach. This ensures the campaign will last and attract the right sort of followers.
With the range of experience and knowledge of those in attendance it was a slight challenge – but that’s what we enjoy at Radiator!
It was a great day, and according to the lots of lovely feedback, we weren’t the only ones who thought so.