Stephen Berry
Going Mobile - Ten Reasons which make the Business Case
1. Surge in mobile web usage
More and more people are using their mobiles to access the web which means more opportunities for your business through mobile. The volume of web traffic from mobiles in the UK is predicted to grow up to 8 times faster than PC web traffic, with mobile web users predicted to supersede desktop web users in the next 5 years.*
2. Be in the right place at the right time
Allowing your customers to reach you where, when and how they want is playing an increasingly key role in consumer choice. A great mobile presence allows you to be available to consumers even when they are shopping offline and offers them increased exposure, choice and points of sale.
3. A growing, hungry and educated market
Smartphone sales in the UK have risen sharply in the past year with users increasingly aware of their capabilities and how to get the most out of their device. The market is ready, educated, growing and will perceive your mobile presence as part of your overall online channel.
4. Get ahead of your competition
In this rapidly growing market, give your business a foothold and level of authority beyond your competition. A great mobile experience can build strong connections and loyalty whilst feeding back invaluable consumer behaviour.
5. Reach consumers who are ready to buy
More than 40% of mobile web users earn over £40,000 a year, and spend consistently more on their mobile bills**. Get your products and services in front of a growing market who want to commit!
6. Get mobile through low risk
A mobile strategy and deployment should not break the bank. Targeted marketing and user tracking will also increase the chances of a positive ROI for you business.
7. A sales opportunity which is all around
Going mobile means your point of sale or conversion is in the palm of your customers’ hands almost all of the time. This trend combined with in-built payment capabilities and a growing market confidence presents real growth potential.
8. Use mobile to drive offline activity
Retailers or businesses can harness this increased mobile activity to encourage customers to complete a wide range of calls to action or sales through geo-locator tools, contact details, reserve and collect services etc. etc.
9. Comparison sites to increase your market share
Consumers like to use trusted comparison sites such as Sccope and Reevo. Visibility through such sites can help convert a browser into a customer both online and offline and increase your share of the market.
10. Mobile commerce fits with your business model
Before your mobile app or website can be designed and developed, it is essential to consider where it can add value to your business: based on your customers’ needs and your overall marketing approach. A mobile strategy based on market research and user objectives is key to a successful mobile campaign.
*Source: PricewaterhouseCoopers, via Google, July 2010
**Essential Research survey on mobile internet adoption
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