The UK Adopts Black Friday
Black Friday is the day following Thanksgiving in the United States and is the start of the Christmas purchasing season. It is thought to be the busiest shopping day of the year. One explanation behind the term Black Friday is that it is the day where stores start to make profit and move ‘into the black’.
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Cyber Black Friday is the online equivalent to this day as well as Cyber Monday – the Monday following Black Friday. With many shoppers returning to work after the Thanksgiving weekend e-tailers incentivise by offering deals online on the Monday. However, with companies experiencing increased sales online and bricks and mortar declining, e-tailers have been offering discounts in advance of Monday. It could be suggested that it is on this weekend that many employees receive their last wage at work before Christmas. This alongside appealing price cuts lure people online this particular weekend to purchase for the holiday season.
Few UK retailers (or indeed e-tailers) adopt the Black Friday approach but slowly it is starting to move across the pond with discounts surfacing which include Amazons ‘Black Friday Deals Week’ and Comets ‘Five Day Frenzy’, both offering 50% off certain items. Brits are expected to spend more than £7.75billion online during December, according to e-tailing trade association IMRG.
Should other UK online retailers follow suit by adopting the Black Friday approach?
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