Topman Introduce a Monthly Online Magazine
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Topman has introduced a monthly online magazine named Topman Generation. Topman like many other ecommerce sites adopting a similar approach will hope to draw in customers through its editorial content. The magazine has been designed by London-based M&C Saatchi and edited by former Dazed Digital editor John-Paul Pryor.
The digital magazine has been designed to be accessible from a computer, tablet or mobile phone without downloading a dedicated app. The magazine consisting of mainly fashion will also feature film, music, sport and art. Each feature will include related Topman products that can be immediately purchased from the site. The magazine is accessible from a link on Topman.com.
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