Within a week of our site going live, our sales conversion rate trebled and our shopping cart abandonment rate reduced by some 32%
Iain Sked, MD, Aktive8.com
The re-launch of www.aktive8.com has resulted in an immediate rise in sales for the outdoor gear and camping specialist website.
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Big Brands, Small Prices
Commissioned to redesign and re-launch Aktive8’s website on Radiator’s RadCart eCommerce platform, the site is already reaping significant rewards for the online retailer by offering standard functionality with unlimited scope for customisation.
Colin Summers, Front end Designer at Radiator said, “Our brief from Aktive8 was to make the website visually more attractive and easier to use whilst improving existing traffic, conversion and sales levels."
“We designed and built a web shop that is in keeping with the established Aktive8 brand and which could be seamlessly integrated into their existing back office system.”
And the impact has been immediate.
Iain Sked, managing director of Aktive8, said, “Within a week of our new site going live, our overall conversion rate for sales has trebled and our shopping cart abandonment rate has been reduced by some 32%."
“Furthermore, the new site is already greatly increasing the average basket value as visitors now have the confidence to make multiple product purchases. We’re confident that Radiator’s redesign of our ecommerce site and ongoing marketing expertise will help us realise our target of 100,000 visits a month this year and double our sales.”
With part of that growth targeted to come from overseas, Radiator has built in a multi-currency option on the site as well as a sophisticated shipping quotation system.
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