I’m really pleased with the way it’s all looking. Radiator brings a lot of insight to the process alongside the design, which is what we need.
Susan Paterson, Marketing Manager, Calmac Ferries
Offering you more
Great family ideas
Hebridean & Clyde Ferries
Usability and design for award-winning ferry operator - primed for customer attraction and conversion.
Since launch, monthly visits to the site are up to 300,000 and online bookings are up 30%.
Caledonian MacBrayne (CalMac), recently named "Best Ferry Company" in the 24th prestigious Guardian and Observer Travel Awards selected Radiator to deliver an online website presentation to meet its consistently high level of customer service.
This user interface development continues the work Radiator has already delivered for CalMac:
Google Analytics Training - delivered at our premises in Glasgow, this service allows CalMac to get closer to their customers’ needs, whilst benchmarking the old website’s performance against this new website.
Internet marketing strategy – based on competitor and target user activity, our strategy includes Radiator’s Web Health Check: a quick, proven and easy to follow review which measures the site’s ability to attract and convert traffic and forms the basis for intelligent advice.
Fraser Hogg, Creative Director at Radiator commented, ‘Both the training and marketing strategy allowed us to gain a real understanding of CalMac’s culture, market and goals and played a significant role in the outcome of the user interface design.’
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