Island Time...in no Time
Visit Arran can’t guarantee clear skies during your visit but you can achieve instant well being on Scotland’s most accessible and captivating island.
Only 2 hours from Glasgow, the island (known as Scotland in
‘miniature’ from a geographical perspective) offers it lucky visitors
romance, history, coastal golf, spa treatments, fine local produce, and
a range of outdoor activities. The Visit Arran website was
commissioned to increase the island’s exposure and visitors to it. It
is administered through Radiator’s content management platform as well
as some added extras which address specific marketing needs.
To heighten the year round momentum of visitors an integrated
‘mini-break campaign builder’ allows our client to set up, manage and
monitor bespoke campaigns which promote different types of mini breaks.
Participating Arran-based companies are included in the promotions as
required with each business able to set both the rate and type of
offer. The number of companies currently involved is 50 which ensures
quality and choice with each promotion. Through the site, visitors can
make enquiries direct to the companies as well as establishing online
profiles for more targeted future correspondence.
Visit Arran also opted for our cyclical Search Engine Marketing package
– a good move considering almost 80% of targets use Search Engines as a
source of mini breaks in the UK.
