Targeted, cost-effective and 100% measurable eMail campaigns through a proven and strategic approach.
Email remains commercially very powerful: connecting and facilitating interactions and transactions online and offline. Drawing on our customer engagement and conversion skills, our experts will work closely with you to ensure your eMail Marketing works hard for you.
So in an age where Social Media is booming, is there room or a need for eMail Marketing? Along with our clients who are experiencing an impressive ROI, we certainly think so and here are a few reasons why:
Even if they don't buy anything, capturing the email address of a visitor to your site gives you a second chance to persuade them to return and even buy something.
Acquiring new customers is more expensive than retaining your existing ones. Email is a great way to inform your customers about new offers and products.
Brand awareness and credibility
Integrating your messages and creativity into your email campaigns will allow you to provide a more rounded customer experience, improving the perceptions of your company and increasing recall.
Efficiency and automation
Email is a cost effective and rapid marketing channel. Integration with analytics can also help you plan campaigns more effectively and tailor campaigns to individual consumers.
Analysing data from email campaigns can also provide clues as to your customers' requirements as well as allowing them to give feedback and comment on your strengths and weaknesses. This is invaluable market research!
How can our eMail Marketing boost your sales? Contact us today to find out - 0141 332 0404
'eMail is used more regularly than social networking for personal communication. 79% of respondents use eMail as their primary mode of communication, only 10% use social networks.'
Source: Epsilon International via Econsultancy Blog, June 2009
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