Acquire the skills you need to put yourself in charge of your own Google AdWords PPC.
We provide ppc training courses to help people like you to achieve that and Google Adwords training is lead by not only a Google AdWords Qualified Professional but also a qualified teacher.
Throughout the course, you’ll learn everything you need to know to start producing great results from your own AdWords campaigns.
- How to set up your AdWords account to make sure that it’s right for you so you avoid running into problems later
- How AdWords works so you can maximise its potential dealing with bidding, ad position, and the AdWords Quality Score
- Choose the approach that’s most relevant to you
- How to write your PPC plan: objectives, selling messages, value propositions, budgets, ad types, networks, campaign and ad group types, etc
- How to do keyword research and analysis, select match type, and bunch keywords for maximum click through rates (CTR) and lower costs per click (CPC)
- Create your Advert strategy and ad types
- How to actually set up and manage different campaigns and ad groups
- How to install and use tracking devices
- How to write powerful ad copy
- How to test and optimise ads to boost click through rates (CTR)
- How to create the most effective landing pages
- How to optimise landing pages for the greatest number of conversions
- AdWords is an ongoing process of testing, changing and optimising, learn how to manage your campaigns to get the most from your budget
Who should attend the course?
Because we customise the course to your needs, the content can be basic, intermediate, or advanced. Or a combination of all three. So, provided we know in advance what levels to pitch the course at, anyone in your organisation can attend.
The optimal number is no more than four attendees. We can accommodate a larger number. However, to keep within one day, this may require a curtailment of the content. Alternatively, we can increase the length of the course.