Google Analytics Training
Gain a better understanding of how your customers discover and interact with your website, get closer to your customers' needs and strengthen your website.
Our Google Analytics Training course, held at our Glasgow city centre training centre or delivered at your own premises, provides a solid grasp of how to use Google Analytics to improve your business online.
Radiator's one day Google Analytics Training workshop introduces marketing professionals and business owners to Google's free and secure web analytics service. We walk you through live demonstrations and real world business case studies to give you a sound understanding of the fundamentals of web analytics and the difference it can make to your organisation.
Through our Google experts and the AMAT principles, you will learn how to interpret the data surrounding the use of your website and with this information, make informed decisions to refine your website, and add strength to your marketing based on your visitors’ preferences and behavior.
- Acquisition of Visitors
- Measurement of performance
- Analysis of trends
- Testing to improve
Through this powerful web application commercial information such as the following can be analysed:
- This month, over 40% of my traffic came from search engines (through identifiable keywords)
- Almost 75% of visitor traffic visited certain identifiable pages
- During the last quarter, conversions from visitors to customers increased by 20% on the previous
- Page views at our site increased 15% during November
Armed with these stats, you can locate patterns in both the strengths and weaknesses in your online business strategy and make intelligent commercial decisions.
Radiator's one day Google Analytics Training includes the following:
- Why understanding your web traffic and user behaviour is important to your business
- What methodologies are available and where Google Analytics fits in
- How to use Google Analytics reports and how to turn knowledge into smart business decisions
- Creation and efficient management of your Google Analytics account
- Google Analytics combined with Google AdWords (PPC/pay per click) - targeted, efficient and measured
- Getting familiar with the Google Analytics interface
- Key Performance Indicators (KPI’s) and sales funnel setup
- Google Analytics data comparison techniques
- Extraction and sharing of valuable web analytics information
- Google Analytics top 10 reports explained - get your company off to the best web analytics start
'If you cannot measure it, you cannot improve it'
Lord Kelvin
Contact us today to find out how Google Analytics can boost your company online.