Get closer to your customers' needs and discover how they search, browse and purchase.
Through our Google Analytics course you will gain a solid grasp of how your website attracts and converts customers. With this information you can make informed and effective improvements to your website and marketing, strengthening your business online whilst saving you time and money.
Radiator's one day Google Analytics Training workshop introduces marketing professionals and business owners to Google's free and secure web analytics service. We walk you through live demonstrations and real world business case studies to give you a sound understanding of the fundamentals of web analytics and the difference it can make to your organisation, including:
- Acquisition of Visitors
- Measurement of performance
- Analysis of trends
- Understanding user behaviour
- Testing to improve website conversion goals
Radiator's one day Google Analytics Training includes the following:
- Understanding your web traffic and user behaviour
- What methodologies are available and where Google Analytics fits in
- How to use Google Analytics report
- Creation and efficient management of your Google Analytics account
- Google Adwords (PPC/pay per click) integration - targeted, efficient and measured
- Getting familiar with the Google Analytics interface
- Key Performance Indicators (KPI’s) and sales funnel setup
- Google Analytics data comparison techniques
- Extraction and sharing of valuable web analytics information
- Google Analytics top 10 reports explained - get your company off to the best web analytics start
Who should attend the course?
We customise the course to suit your online business needs and tailor the level according to your existing knowledge: basic, intermediate, or advanced - or in some cases a combination of all three! So based on an understanding of your experience, the level can be pitched at anyone in your organisation.
In terms of attendee numbers, we recommend that the optimal number is no more than four or five. We can accommodate a larger group but may need to curtail elements of the training to keep within the day's allocation. Alternatively, we can increase the length of the course over two days.
Get closer to your customers' needs and contact us today to arrange a Google Analytics training course!