Pay per Click (PPC)

 

Pay per Click (PPC) is an ingenious form of online advertising and it’s one of the strongest and most successful Internet marketing strategies available.


 

What’s more, its results are measurable and its outcomes quantifiable in terms of delivering sales. It’s a powerful complement to all Internet marketing activities, especially Search Engine Optimisation.

PPC refers to the “sponsored links” on the right hand column of the Google search pages. One of its great attractions is that you pay only when someone clicks your ad and visits your site. Another is that you have complete control over what your ad says, so you can target your visitors more effectively, leading to much higher sales conversion rates.

The PPC concept is simple but real success only comes with considerable and on-going research, analysis and planning, constant monitoring, and creative skills in advert writing and placement and in the development of compelling landing pages. The more adept you are at all these, the higher you rank on the PPC list, the less you pay per click, the more you beat the competition and the more you turn visitors into paying customers.

Our team of PPC specialists in Google AdWords manage this entire process for you. This frees you to concentrate on building your business, confident that your paid search campaign is being expertly run - generating ongoing traffic to your website and continuing to increase your sales.

Whether you are refining an existing PPC marketing strategy or starting one or multiple campaigns, contact us today for a complimentary PPC Proposal, comprising:

  • Research and Analysis
    • Internal            
    • Industry (inc. Keywords)     
    • Competitor
  • Goal setting and tracking
  • Operational strategy recommendations            
    • Keywords
    • Customer targeting            
    • Bidding            
    • Landing pages            
    • Ad copy
  • Integration            
    • Search engine optimisation            
    • Affiliate marketing            
    • General marketing
  • Ongoing tracking, evaluation and recommendations
  • Radiator created a search engine and user friendly eCommerce site, which allows informed purchases to be made by clearly illustrating our complex product associations. The end result by a dynamic and innovative team exceeded our high expectations. Quote

    Keith Sked
    Partner
    Roof Rack Shop UK
    www.roofrackshop.co.uk

  • Radiator has delivered an excellent website for us, following our brief whilst remaining flexible to incorporate changes and suggestions as the site has been built. Equally, Radiator’s involvement in the pay per click activity in our recent Spring Campaign has delivered fantastic results and return on investment.

    Quote

    Stephen Balfour
    Lanarkshire Tourism
    Marketing Partnership
    www.visitlanarkshire.com

  • #1 and #2 in Google for 'roofrack', our company has experienced a 300% increase in turnover in 2 years.

    Quote

    Keith Sked - seo
    Partner
    roofrackshop.com
    www.roofrackshop.com

  • We needed a snappy dynamic, hi-tech website that could appeal to our young audience. Radiator not only supplied this but their advice, input and all round high level of customer service gives us a site which is at the cutting edge of the sports website spectrum, exceeding in quality and design.

    Quote

    Richard Orr
    Programme Manager
    Winning Scotland Foundation
    www.inthewinningzone.com

  • Working with Radiator is easy and enjoyable. They listen to our needs and ideas, translating them into a fantastic and interactive new website for our current and potential students. Quote

    Nicola Gilliland
    Marketing Manager
    Clydebank College
    www.clydebank.ac.uk

  • Within a week of our site going live, our sales conversion rate trebled and our shopping cart abandonment rate reduced by some 32%

    Quote

    Iain Sked
    Managing Director
    Aktive8.com
    www.aktive8.com

  • Our brief for kidztravelshop was to create a happy, fun and positive ecommerce experience for our customers. Once again Radiator have surpassed our expectations and delivered a fresh, vibrant and user-friendly site which ensures an immediate competitive advantage.

    Quote

    Keith Sked
    Partner
    Kidz Travel Shop
    www.kidztravelshop.co.uk

  • Radiator's interpretation of our needs and their creative input is spot on in terms of presenting our brand and leading our customers through complex online processes. Quote

    Gareth Williams
    Co-founder and Chief Executive
    Sky Scanner
    www.skyscanner.net

  • Thank to you for the excellent job you’ve done on the PKHT website. Responses have been positive and I am delighted with the look of the website, and the very easy CMS you’ve incorporated.

    Quote

    Dr Steven Timoney
    Outreach Officer
    Perth and Kinross Heritage Trust
    www.pkht.org.uk

  • The Radiator team leave nothing to chance and have helped us achieve early sales targets. Quote

    Andrew Penman
    Managing Director
    Snappy Office Supplies
    www.snappyofficesupplies.com

  • Radiator has radically improved our online performance in under a year. Our web-based enquiries have increased by 89% since January and overall advertising costs have been dramatically reduced.

    Quote

    Sally Beard
    Director
    Fineholm Letting Services
    www.fineholm.co.uk

  • The level of response I've had has been fantastic. From project management, support and development, to calling into the office for a meeting, phoning any member of the team, I've been very impressed and it’s made my job a lot easier!

    Quote

    Stevie Kidd
    Director
    KDS Group
    www.groupkds.com

  • Thank you all for creating a great site for us.

    Your professionalism has been refreshing and we are very happy with the result, here's to the future phases! Quote

    Dónal Boyle
    Director
    Arran Adventure Company
    www.arranadventure.com

  • Since the launch of our campaign we have seen an 8-fold increase in enquiries for our products by using eMarketing support from Radiator - these are high quality enquiries.

    Quote

    Keith Wight
    MD
    SST Sensing
    www.sstsensing.com

  • They've always bent over backwards to accommodate my fickle changes of mind! Quote

    Maureen McKenna

    Maureen McKenna
    www.taste-of-arran.co.uk

  • Radiator show excellent professionalism, imagination and dedicated client service from concept to completion. I look forward to utilising the website to building cultural change as positive coaching becomes a world leading online resource for everyone involved in youth sport.

    Quote

    Richard Orr
    Programme Manager
    Positive Coaching Scotland
    www.positivecoachingscotland.com

  • The feedback from attendees has been overwhelming in their praise of the format and content of the materials produced. The contribution of the team at Radiator to this success is very much appreciated. Quote

    Anne Houston
    Chief Executive
    Strathclyde European Partnership
    www.italladdsup.eu

  • We'd like to thank Radiator for providing a fantastic content managed website. The service and ongoing support was efficient, professional and tailored to our requirements. We are delighted with our site - a great job, thanks again Team Radiator!

    Quote

    Sarika Mongia
    Weight Management Adviser
    Counterweight
    www.counterweight.org

  • It is critical that the restaurant website is useful to our customers and conveys the quality we offer. The feedback has been very positive and the site now allows us to keep everyone up to date with events and relevant information. Quote

    Brian Maule

    Brian Maule At Chardon D'or
    www.brianmaule.com

  • Radiator understood how important the design aspect was to us, yet created a site that still gives us the freedom to constantly update it. Quote

    Lisa George
    Marketing Manager
    88 Events Company
    www.88eventscompany.com

  •  We have seen nothing but professionalism and hard work from the Radiator team.

    Quote

    Malcolm McKenzie
    Partner
    Harlem UK
    Birthday Gifts

  • We were delighted with the work done by Radiator, not only in terms of the end result but also the professionalism they demonstrated throughout the process.

    Quote

    Calum Paterson
    Managing Partner
    Scottish Equity Partnership
    www.sep.co.uk

  • An independent review of our website revealed it excels in usability, ease of navigation, range of features and presentation of information, ranking as one of the best of its kind in the UK. Radiator continues to impress - a genuine investment. Quote

    Neil Macgillivray
    Communications Manager
    Strathclyde Police
    www.strathclydecameras.com

  • Radaitor quickly understood the project along with the required look and feel and functionality that would enrich the user experience. We are delighted!

    Quote

    Janette Hughes
    Project Manager WHI
    Wellness Health Innovation
    www.wellnesshealthinnovation.org

  • ...the overall development approach was very impressive. Radiator's highly professional manner and innovation has helped us achieve a website which far exceeded our initial expectations. We look forward to an ongoing relationship...

    Quote

    Charlie Barbour
    Managing Director
    Sell Your Own Home
    www.sellyourownhome.co.uk

  • The College website handles large numbers of administrators and users. Radiator developed a solution which address all of our needs through a comprehensive understanding of our operations. Quote

    Tom McCusker
    Get Learning Manager
    Clydebank College
    www.getlearning.net

  • Doors Open Days attracts many visitors and needs to be visually interesting, encouraging visitors to find out more. We are delighted with the site and effort by Radiator to get it right. Quote

    Abigail Daly
    Projects Co-ordinator
    Scottish Civic Trust
    www.doorsopendays.org.uk

  • Radiator know how to work with lay people and speak our language. They help to demistify the world of websites, showing a high level of professionalism and patience with 19 Associations in the creation of ours. Quote

    Liz Bowden
    Corporate Services Manager
    Scottish Housing Connections
    www.scottishhousingconnections.org

  • They've always bent over backwards to accommodate my fickle changes of mind! Quote

    Maureen McKenna

    Visit Arran
    www.visitarran.com

  • TVI and Radiator have a great partnership of matching expertise in providing design, build and content provision which is benefiting our clients as they embrace the digital world. Quote

    Maurice Smith
    Managing Director
    TVI
    www.tvi-ltd.co.uk

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