Search Engine Optimisation (SEO)
Why is Search Engine Optimisation and high rankings in Google’s natural (or organic) listings so vital for your organisation?
"At 79%, SEO is the most commonly used method of generating online leads.”
Source Econsultancy online lead generation report, 2008
If your company needs to generate web-based sales or enquiries then online marketing is essential for promoting your key services and products and attracting potential customers to your website.
The most cost effective way to achieving meaningful online exposure is a high, natural position for targeted and popularly searched keywords within the major search engines. More than 80% of all search engine enquiries within the UK are through Google which explains its focus for all recomended SEO activity.
How Radiator's search engine optimisation service can heat up your business online:
- Proven online marketing research and strategic approach ensures the right exposure to a wider online market
- High volumes of targeted and quality prospective customers are driven to your site
- Natural ranking click-throughs at no cost, which reduces the cost of customer acquisition
- Ongoing analysis and refinement ensures you stay ahead of the competition and your SEO efforts are maximised
Radiator's managed search engine optimisation serviced explained:
Radiator's SEO experts follow tried and tested planning and procedures which are subject to constant review and refinement to deliver our clients results. These procedures can be time consuming and require a level of experience and management to deliver success - even in the most competitive markets online.
SEO for your business consists of the following stages:
Research and Analysis (Keyword, competitor and market sector)
The first planning stage is central to a successful SEO campaign, laying the groundwork for a measured and strategic approach. This involves our SEO Analysis Team gathering evidence of existing SEO activity in your industry sector. This includes identifying popular keywords and phrases related to your business, the position adopted by your competitors and the strategies they are deploying.
With an accurate picture of the market and activity we work closely with you to identify gaps and opportunities we can exploit. As well as increasing the chances of success, our experienced planning reduces campaign waste and allows us to focus our efforts on realistic goals.
On page Optimisation
The aim of search engine optimisation is to achieve and maintain high website page rankings across your products, services and your brand(s). Central to this success is an understanding of how Google operates: crawling and indexing websites and individual pages. On page optimisation applies to your website and website content and our specialists ensure all elements are setup for optimum search engine performance.
This includes:
- Keyword placement in key areas of your pages
- HTML code and navigation optimisation
- Website content optimisation
- Internal linking (between relevant pages within your website)
- SEO avoidances - identification of issues which may infringe you website's SEO performance
Google is considered a vital user of your website and on page optimisation will make Google aware of the nature of your business.
Link Building
A key component of a successful search engine optimisation campaign is keyword-focussed link building. Our experts will determine both the volume and type of 'in-bound' links required to achieve target Google SERPS (Search Engine Results Positions). A period of sector and competitor online analysis is the first stage in informing and directing this area of SEO work. All our links are obtained individually by a professional link builder from highly regarded sources, not a computer program.
This guarantees quality control to ensure they meet our strict link building criteria, remaining above board in the eyes of Google. Radiator avoids link sourcing practices which could associate your website with spamming or link rings.
Quality link building is resource intensive, but remains the only method of achieving good links and SERP goals without risk of penalty. As part of our managed service, a full report detailing the results of linking activity will be sent to you on a monthly basis.
Ongoing Monitoring and SEO Management
The ability to accurately measure and refine the effects of search engine optimisation is one of the key advantages over traditional marketing. All our campaigns are monitored via Google Analytics software which is installed through your entire website at no extra cost. This secure and comprehensive reporting package allows you to observe a wide range of information related to website use including the source of website visits and keywords used, pages visited, user goals completed/incomplete.
This invaluable information combined with our monthly linking report allows you to identify the strengths and weaknesses in your site before making intelligent and informed decisions going forward.
SEO is an ongoing requirement, requiring experience and dedication to achieve results. At Radiator, you will be assigned a dedicated and experienced account manager to ensure all activity, results and recommendations are communicated on a monthly basis.