Search Engine Optimisation (SEO)

Why is Search Engine Optimisation and high rankings in Google’s natural (or organic) listings so vital for your organisation?

 

"At 79%, SEO is the most commonly used method of generating online leads.”
Source Econsultancy online lead generation report, 2008


If your company needs to generate web-based sales or enquiries then online marketing is essential for promoting your key services and products and attracting potential customers to your website.

The most cost effective way to achieving meaningful online exposure is a high, natural position for targeted and popularly searched keywords within the major search engines. More than 80% of all search engine enquiries within the UK are through Google which explains its focus for all recomended SEO activity.


How Radiator's search engine optimisation service can heat up your business online:

  • Proven online marketing research and strategic approach ensures the right exposure to a wider online market
  • High volumes of targeted and quality prospective customers are driven to your site
  • Natural ranking click-throughs at no cost, which reduces the cost of customer acquisition
  • Ongoing analysis and refinement ensures you stay ahead of the competition and your SEO efforts are maximised

Need To Get Your Site Optimised?


Radiator's managed search engine optimisation serviced explained:


Radiator's SEO experts follow tried and tested planning and procedures which are subject to constant review and refinement to deliver our clients results. These procedures can be time consuming and require a level of experience and management to deliver success - even in the most competitive markets online.


SEO for your business consists of the following stages:


Research and Analysis (Keyword, competitor and market sector)

The first planning stage is central to a successful SEO campaign, laying the groundwork for a measured and strategic approach. This involves our SEO Analysis Team gathering evidence of existing SEO activity in your industry sector. This includes identifying popular keywords and phrases related to your business, the position adopted by your competitors and the strategies they are deploying.

With an accurate picture of the market and activity we work closely with you to identify gaps and opportunities we can exploit. As well as increasing the chances of success, our experienced planning reduces campaign waste and allows us to focus our efforts on realistic goals.


On page Optimisation

The aim of search engine optimisation is to achieve and maintain high website page rankings across your products, services and your brand(s). Central to this success is an understanding of how Google operates: crawling and indexing websites and individual pages. On page optimisation applies to your website and website content and our specialists ensure all elements are setup for optimum search engine performance.
 

This includes:

  • Keyword placement in key areas of your pages
  • HTML code and navigation optimisation
  • Website content optimisation
  • Internal linking (between relevant pages within your website)
  • SEO avoidances - identification of issues which may infringe you website's SEO performance


Google is considered a vital user of your website and on page optimisation will make Google aware of the nature of your business.


Link Building

A key component of a successful search engine optimisation campaign is keyword-focussed link building. Our experts will determine both the volume and type of 'in-bound' links required to achieve target Google SERPS (Search Engine Results Positions). A period of sector and competitor online analysis is the first stage in informing and directing this area of SEO work. All our links are obtained individually by a professional link builder from highly regarded sources, not a computer program.

This guarantees quality control to ensure they meet our strict link building criteria, remaining above board in the eyes of Google. Radiator avoids link sourcing practices which could associate your website with spamming or link rings.

Quality link building is resource intensive, but remains the only method of achieving good links and SERP goals without risk of penalty. As part of our managed service, a full report detailing the results of linking activity will be sent to you on a monthly basis.

Want to increase your web sales?
 

 

Ongoing Monitoring and SEO Management

The ability to accurately measure and refine the effects of search engine optimisation is one of the key advantages over traditional marketing. All our campaigns are monitored via Google Analytics software which is installed through your entire website at no extra cost. This secure and comprehensive reporting package allows you to observe a wide range of information related to website use including the source of website visits and keywords used, pages visited, user goals completed/incomplete.

This invaluable information combined with our monthly linking report allows you to identify the strengths and weaknesses in your site before making intelligent and informed decisions going forward.

SEO is an ongoing requirement, requiring experience and dedication to achieve results. At Radiator, you will be assigned a dedicated and experienced account manager to ensure all activity, results and recommendations are communicated on a monthly basis.
 

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    Quote

    Iain Sked
    Managing Director
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    Walking Boots

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    Keith Sked
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    www.kidztravelshop.co.uk

  • Radiator has delivered an excellent website for us, following our brief whilst remaining flexible to incorporate changes and suggestions as the site has been built. Equally, Radiator’s involvement in the pay per click activity in our recent Spring Campaign has delivered fantastic results and return on investment.

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    Stephen Balfour
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    Marketing Partnership
    www.visitlanarkshire.com

  • I’m really pleased with the way it’s all looking. Radiator brings a lot of insight to the process alongside the design, which is what we need.

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    Susan Paterson
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    Nicola Gilliland
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    www.clydebank.ac.uk

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    Keith Sked
    Partner
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    www.roofrackshop.co.uk

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    Richard Orr
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    Gareth Williams
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    Lewis Heath
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    designerheadphones

  • Refreshingly, Radiator challenged us about various aspects of our site and put everything in place ahead of our international launch, which was fantastic because the site’s multi-language and currency store is a crucial for our international development.

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    Andrew Reid
    Director
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    Designer headphones

  • #1 and #2 in Google for 'roofrack', our company has experienced a 300% increase in turnover in 2 years.

    Quote

    Keith Sked - seo
    Partner
    roofrackshop.com
    www.roofrackshop.com

  • Since the launch of our campaign we have seen an 8-fold increase in enquiries for our products by using eMarketing support from Radiator - these are high quality enquiries.

    Quote

    Keith Wight
    MD
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    Tom McCusker
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    Lisa George
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  • Radiator has radically improved our online performance in under a year. Our web-based enquiries have increased by 89% since January and overall advertising costs have been dramatically reduced.

    Quote

    Sally Beard
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  • Radiator show excellent professionalism, imagination and dedicated client service from concept to completion. I look forward to utilising the website to building cultural change as positive coaching becomes a world leading online resource for everyone involved in youth sport.

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    Richard Orr
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    www.positivecoachingscotland.com

  • Thank you all for creating a great site for us.

    Your professionalism has been refreshing and we are very happy with the result, here's to the future phases! Quote

    Dónal Boyle
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    www.arranadventure.com

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    Maureen McKenna

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  • Our site gets loads of compliments. You guys have done a great job with our brand and website!

    Quote

    Chris Cole
    Manager
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    www.Chalet-La-Giettaz.com

  • We'd like to thank Radiator for providing a fantastic content managed website. The service and ongoing support was efficient, professional and tailored to our requirements. We are delighted with our site - a great job, thanks again Team Radiator!

    Quote

    Sarika Mongia
    Weight Management Adviser
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  • The level of response I've had has been fantastic. From project management, support and development, to calling into the office for a meeting, phoning any member of the team, I've been very impressed and it’s made my job a lot easier!

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    Stevie Kidd
    Director
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  • We were delighted with the work done by Radiator, not only in terms of the end result but also the professionalism they demonstrated throughout the process.

    Quote

    Calum Paterson
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    www.sep.co.uk

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    Neil Macgillivray
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    www.strathclydecameras.com

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    Malcolm McKenzie
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  • Radiator quickly understood the project along with the required look and feel and functionality that would enrich the user experience. We are delighted!

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    Janette Hughes
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  • ...the overall development approach was very impressive. Radiator's highly professional manner and innovation has helped us achieve a website which far exceeded our initial expectations. We look forward to an ongoing relationship...

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    Charlie Barbour
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    www.sellyourownhome.co.uk

  • Thank to you for the excellent job you’ve done on the PKHT website. Responses have been positive and I am delighted with the look of the website, and the very easy CMS you’ve incorporated.

    Quote

    Dr Steven Timoney
    Outreach Officer
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    www.pkht.org.uk

  • The Radiator team leave nothing to chance and have helped us achieve early sales targets. Quote

    Andrew Penman
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    www.snappyofficesupplies.com

  • The feedback from attendees has been overwhelming in their praise of the format and content of the materials produced. The contribution of the team at Radiator to this success is very much appreciated. Quote

    Anne Houston
    Chief Executive
    Strathclyde European Partnership
    www.italladdsup.eu

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    Abigail Daly
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    www.doorsopendays.org.uk

  • They've always bent over backwards to accommodate my fickle changes of mind! Quote

    Maureen McKenna

    Visit Arran
    www.visitarran.com

  • Radiator know how to work with lay people and speak our language. They help to demistify the world of websites, showing a high level of professionalism and patience with 19 Associations in the creation of ours. Quote

    Liz Bowden
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    www.scottishhousingconnections.org

  • TVI and Radiator have a great partnership of matching expertise in providing design, build and content provision which is benefiting our clients as they embrace the digital world. Quote

    Maurice Smith
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    www.tvi-ltd.co.uk