Pay per Click (PPC)


Pay per Click (PPC) is an ingenious form of online advertising and it’s one of the strongest and most successful Internet marketing strategies available.


What’s more, its results are measurable and its outcomes quantifiable in terms of delivering sales. It’s a powerful complement to all Internet marketing activities, especially Search Engine Optimisation.

PPC refers to the “sponsored links” on the right hand column of the Google search pages. One of its great attractions is that you pay only when someone clicks your ad and visits your site. Another is that you have complete control over what your ad says, so you can target your visitors more effectively, leading to much higher sales conversion rates.

The PPC concept is simple but real success only comes with considerable and on-going research, analysis and planning, constant monitoring, and creative skills in advert writing and placement and in the development of compelling landing pages. The more adept you are at all these, the higher you rank on the PPC list, the less you pay per click, the more you beat the competition and the more you turn visitors into paying customers.

Our team of PPC specialists in Google AdWords manage this entire process for you. This frees you to concentrate on building your business, confident that your paid search campaign is being expertly run - generating ongoing traffic to your website and continuing to increase your sales.

Whether you are refining an existing PPC marketing strategy or starting one or multiple campaigns, contact us today for a complimentary PPC Proposal, comprising:

  • Research and Analysis
    • Internal
    •            
    • Industry (inc. Keywords)     
    • Competitor
  • Goal setting and tracking
  • Operational strategy recommendations
  •            
    • Keywords
    • Customer targeting
    •            
    • Bidding
    •            
    • Landing pages
    •            
    • Ad copy
  • Integration
  •            
    • Search engine optimisation
    •            
    • Affiliate marketing
    •            
    • General marketing
  • Ongoing tracking, evaluation and recommendations

See also


Website Promotion Strategy

E-mail Marketing

Search Engine Optimisation

Pay Per Click

Website Content

Online PR

Affiliate Marketing

Web Analytics

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