E-Marketing

E-Marketing, commonly known as online marketing or Internet marketing is the marketing of your products or services over the Internet. Its key benefit is the low cost, targeted distribution of information and media to a potentially global audience. Another unique value of e-Marketing lies in its interactive nature: eliciting a rapid response and encouraging your customers to share your information. The importance of e-Marketing cannot be ignored: without a considered strategy you are denying your business significant growth opportunities.

This is possible because almost 90% of internet users use search engines to search for information online. It is essential therefore that at the heart of your e-Marketing strategy is your Search Engine Marketing (SEM) strategy. SEM dictates the structure of all development and runs through everything which represents you online.

E-Marketing bonds the creative and technical areas of expertise we provide at Radiator, including design, development and promotion. Techniques include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, blog marketing, and viral marketing. And through your dedicated e-Marketing Account Manager, e-Marketing plays a major role in defining and achieving your goals, during development and beyond.

Search Engine Marketing

Your website is complete. Feedback suggests it looks the part, is informative and intuitive to use. Great!

But why does your volume of traffic not reflect this? Simply put, your site is missing a connection. One which lies at the heart of all your online activity and which cascades through every aspect of your site, ensuring targeted exposure on the most valuable platform available to your business: major search engines.

Search Engine Marketing (SEM) is the bond between your brand, services or products and thousands of potential customers. SEM is also a highly effective and highly quantifiable way of meeting marketing objectives such as lead generation, increasing sales and building brand awareness. All in all quite a consideration, which at its heart is transparency, trust and understanding between yourself and our in-house experts.

Appearing in the first 3 pages of a search result specific to your product or service is critical or you risk over 90% of potential custom passing you by. At Radiator our focus is to achieve and retain a ranking within the three major search engines: Google, Yahoo! and MSN.

Each ranking is determined by a unique algorithm (sets of rules) which are subject to regular shifts. Combined with the constant re-indexing of competitors pages and it is clear why any SEO effort must be part of a long term strategy. To help facilitate this we have outlined out main five stages of success factors that we use to s tructure our recommendations:



Summary
We will put together a detailed and comprehensive search engine marketing strategy designed to meet all your online marketing objectives outlined using the above five success factors which will allow you to better understand our recommendations. We will then go about our business, within this tried and tested framework for success, implementing the following classic SEO approaches and techniques: